Marketing Association Amsterdam

Sharing-Economy Platforms: The Future of Travel

The sharing-economy has opened a new door of ways to provide a service. From renting a room provided by people in different cities, to lending items in an area when needed, being able to buy and sell any products online, using your own car as transportation (Uber), and many more platforms online that are constantly… Continue reading Sharing-Economy Platforms: The Future of Travel

Ads · Consumer Behavior · Marketing Association Amsterdam · Music Marketing · Trends

Chat Bots: a New Kind of Marketing Channel?

The chat bot technology is rising and becoming a preferred customer interface. Chat bots are personal assistants designed to simulate conversation (text or voice-based) with human users over the Internet. They have been around for quite a while now, but the quality is becoming better and better through natural language processing and big data analytics.… Continue reading Chat Bots: a New Kind of Marketing Channel?

Marketing Association Amsterdam

Ugh, Another Valentine’s Day Blog.

Opinions about Valentine’s Day seem to be extremely polarized. Those in relationships cannot pass up the opportunity to embrace the holiday, while those who are single are quick to point out the superficiality of the corporate holiday. I know what you are thinking, another cynical rant about a holiday created for people looking for fulfillment… Continue reading Ugh, Another Valentine’s Day Blog.

Amsterdam · Trends

Suitsupply’s sexist splendor: is it really that offensive?

Either you’ve been living under a rock, or you’ve seen SuitSupply’s provocative new advertisements around Amsterdam. The campaign has caused an intense reaction from the public, because of the practically naked women that take porn poses in the frames. The media exploded, accusing the brand of being sexist and offensive towards women. But is it… Continue reading Suitsupply’s sexist splendor: is it really that offensive?

Marketing Association Amsterdam

We’re looking for a Social Media Manager!

Ever dreamed of starting your own blog? Do you want to hone your social media skills and proof them in a more serious context? Here’s the chance you waited for: The Amsterdam Marketing Student is looking for a new Social Media Manager! Why join TheAMS We need a digital native who feels home in social… Continue reading We’re looking for a Social Media Manager!

Marketing Association Amsterdam · Trends

Social media 101: A lesson from the master-brands

By: Kim van der Vliet Since the origin of social media, companies have tried to incorporate these platforms into their marketing strategies. As the possibilities and options grew and grew, interaction became a key concept of these strategies. Nowadays, when everything and everyone is online, the trick is not really to BE on social media,… Continue reading Social media 101: A lesson from the master-brands

Amsterdam · Video Marketing

Foodsy – the Massive Media Mess

The impact of social media is mind-blowing for quite some time already. I am quite sure that you can all think of a funny or emotional Facebook post, video, request, or complaint that went viral. Within only a few hours, these statements receive loads of likes and comments, everyone having an opinion about it. So… Continue reading Foodsy – the Massive Media Mess