Interview · Marketing Association Amsterdam

Hilti: Building a Better Future

‘Building a better future’ is one of the main objectives of the company Hilti. The building element in their case literally building as Hilti is the leading company when it comes to supplying products in the construction industry. This B2B company is also a loyal partner of the Marketing Association Amsterdam. But what is Hilti exactly?… Continue reading Hilti: Building a Better Future

Marketing Association Amsterdam

Sharing-Economy Platforms: The Future of Travel

The sharing-economy has opened a new door of ways to provide a service. From renting a room provided by people in different cities, to lending items in an area when needed, being able to buy and sell any products online, using your own car as transportation (Uber), and many more platforms online that are constantly… Continue reading Sharing-Economy Platforms: The Future of Travel

Marketing Association Amsterdam

Alumni Interview: Florence Moorman from Heineken

Thank you for making time to tell us something about your interesting history with the MAA and your experience at Heineken of course. How did you hear of the MAA? I did my Bachelor’s in Maastricht, but I wanted to the Master’s of Marketing in Amsterdam. During college, there was a promotional chat about the… Continue reading Alumni Interview: Florence Moorman from Heineken

Event · Marketing Association Amsterdam

Your Bridge to Success

12 different companies offered students the opportunity to meet with them during presentations, workshops, recruitment lunches, and network drinks. The Amsterdam Recruitment Event, organized for the first time, was a big success for participants and attending companies, as it gave all attendees  the chance to build their bridge to success.   The presentations offered great… Continue reading Your Bridge to Success


Political Marketing for Populists

Geert Wilders, the leader of the Freedom Party (PVV), is also infamously known as anti-immigration, anti-Islam, and a Eurosceptic. With the disconcerting rise of right-wing populism, the results of the Dutch national election have afforded a sigh of relief for many throughout Europe, and the world. As if Wilders’ popularity in the Netherlands is not… Continue reading Political Marketing for Populists

Ads · Consumer Behavior · Marketing Association Amsterdam · Music Marketing · Trends

Chat Bots: a New Kind of Marketing Channel?

The chat bot technology is rising and becoming a preferred customer interface. Chat bots are personal assistants designed to simulate conversation (text or voice-based) with human users over the Internet. They have been around for quite a while now, but the quality is becoming better and better through natural language processing and big data analytics.… Continue reading Chat Bots: a New Kind of Marketing Channel?

Ads · Consumer Behavior · Marketing Association Amsterdam · Marketing Theories

Personalization: Isolated in Your Own Bubble

We live in a world where everything you can think of, can be found on the Internet. It should come as no surprise this had led to a problem, also known as the rabbit hole problem. There is so much content available, that the consumer gets lost in it. That’s why companies had to come… Continue reading Personalization: Isolated in Your Own Bubble

Marketing Association Amsterdam

Guest Interview: Jenny Coolen from Jacobs Douwe Egberts

Hello Jenny, thank you for taking the time to speak to our MAA-members, and helping us learn more about Jacobs Douwe Egberts (JDE). For the clueless people among us, could you tell what JDE is? Of course! I’m happy to tell you about JDE. About a year and a half ago we started operating under the… Continue reading Guest Interview: Jenny Coolen from Jacobs Douwe Egberts

Marketing Association Amsterdam

Ugh, Another Valentine’s Day Blog.

Opinions about Valentine’s Day seem to be extremely polarized. Those in relationships cannot pass up the opportunity to embrace the holiday, while those who are single are quick to point out the superficiality of the corporate holiday. I know what you are thinking, another cynical rant about a holiday created for people looking for fulfillment… Continue reading Ugh, Another Valentine’s Day Blog.