Ads · Consumer Behavior · Marketing Association Amsterdam · Marketing Theories

Personalization: Isolated in Your Own Bubble

We live in a world where everything you can think of, can be found on the Internet. It should come as no surprise this had led to a problem, also known as the rabbit hole problem. There is so much content available, that the consumer gets lost in it. That’s why companies had to come… Continue reading Personalization: Isolated in Your Own Bubble

Marketing Association Amsterdam · Trends

Society vs. the Naked Body

When does posting a photo on Instagram cross the line? Is it the perception of the person sharing the images, or is it the perception of the followers? Instagram as you all know is a social media platform where individuals can share images of whatever they like… with some restrictions of course. However, when is… Continue reading Society vs. the Naked Body

Marketing Association Amsterdam · Video Marketing

Why do companies still spend money on TV advertising?

TV commercials are the most common, but also one of the most expensive forms of advertising. They vary from very annoying, like the Zalando delivery boy commercial, to the very funny Bol.com Sinterklaas commercials. Both types seem to work. However, when thinking about all the commercials that have really appealed to you in your whole… Continue reading Why do companies still spend money on TV advertising?

Marketing Association Amsterdam

We’re looking for a Social Media Manager!

Ever dreamed of starting your own blog? Do you want to hone your social media skills and proof them in a more serious context? Here’s the chance you waited for: The Amsterdam Marketing Student is looking for a new Social Media Manager! Why join TheAMS We need a digital native who feels home in social… Continue reading We’re looking for a Social Media Manager!

Marketing Association Amsterdam · Trends

Social media 101: A lesson from the master-brands

By: Kim van der Vliet Since the origin of social media, companies have tried to incorporate these platforms into their marketing strategies. As the possibilities and options grew and grew, interaction became a key concept of these strategies. Nowadays, when everything and everyone is online, the trick is not really to BE on social media,… Continue reading Social media 101: A lesson from the master-brands

Amsterdam · Video Marketing

Foodsy – the Massive Media Mess

The impact of social media is mind-blowing for quite some time already. I am quite sure that you can all think of a funny or emotional Facebook post, video, request, or complaint that went viral. Within only a few hours, these statements receive loads of likes and comments, everyone having an opinion about it. So… Continue reading Foodsy – the Massive Media Mess