TV commercials are the most common, but also one of the most expensive forms of advertising. They vary from very annoying, like the Zalando delivery boy commercial, to the very funny Bol.com Sinterklaas commercials. Both types seem to work. However, when thinking about all the commercials that have really appealed to you in your whole… Continue reading Why do companies still spend money on TV advertising?
Some people humanize brands and say that they have a kind of personality – that they are nice and friendly or more sophisticated, for instance. And, like real humans, brands can actually also like each other… or not! A large percentage of the funniest commercials and ads in history are at the expense of other… Continue reading In your face! Brands in the ad-boxing ring
Advertisements are everywhere. It’s not an exaggeration when I say that wherever we look, we see ads. Product placement is an awesome example of exactly that: even while giving into our Netflix addiction or while watching your favourite TV show on the actual TV (oldschool, I know), we are getting brainwashed by commerce. Now, product… Continue reading Product placement: the good, the better and the best
The 50th Superbowl Sunday… the season finale is one of the most watched sports events of the year; every year. This year’s viewing rates aren’t released yet, but based on previous figures the estimated number of people watching, amounted to 117M. Due to an unfortunate series of events (i.e. living in the Netherlands, as opposed… Continue reading Superbowl Sunday: wieners, ketchup and Ryan Reynolds..
We’ve already seen two full weeks of 2016 pass by. Like everyone else, our writers are also curious as to what the new year has in store, and what topics will become important in marketing. We asked our editors about their opinion; which trend will be big in 2016? Here’s what they said: Yvette… Continue reading These are the 6 marketing trends of 2016 we believe in
It’s Christmas time, the most wonderful time of the year! At least it is for most advertisers. Because, on what other occasion do we spend so incredibly much money on food and gifts? It’s the perfect opportunity for companies to spam us with their great deals, fancy stuff and generous prices. Ok, I’ll stop being… Continue reading Merry Coca-Colala
Time has come. We all have been waiting for months if not years or decades. Only one more night to sleep and then we’ll be back “in a galaxy far, far away”. Star Wars: The Force Awakens will be shown in Dutch theaters from tomorrow’s 16th of December. And it came along with some really good… Continue reading The Force of Branding Awakens