Marketing Association Amsterdam · Video Marketing

Why do companies still spend money on TV advertising?

TV commercials are the most common, but also one of the most expensive forms of advertising. They vary from very annoying, like the Zalando delivery boy commercial, to the very funny Bol.com Sinterklaas commercials. Both types seem to work. However, when thinking about all the commercials that have really appealed to you in your whole… Continue reading Why do companies still spend money on TV advertising?

Ads · Marketing Association Amsterdam · Viral videos

In your face! Brands in the ad-boxing ring

  Some people humanize brands and say that they have a kind of personality – that they are nice and friendly or more sophisticated, for instance. And, like real humans, brands can actually also like each other… or not! A large percentage of the funniest commercials and ads in history are at the expense of other… Continue reading In your face! Brands in the ad-boxing ring

Consumer Behavior · Marketing Theories · Video Marketing

Product placement: the good, the better and the best

Advertisements are everywhere. It’s not an exaggeration when I say that wherever we look, we see ads. Product placement is an awesome example of exactly that: even while giving into our Netflix addiction or while watching your favourite TV show on the actual TV (oldschool, I know), we are getting brainwashed by commerce. Now, product… Continue reading Product placement: the good, the better and the best

Marketing Association Amsterdam · Marketing Theories · Video Marketing · Viral videos

Superbowl Sunday: wieners, ketchup and Ryan Reynolds..

The 50th Superbowl Sunday… the season finale is one of the most watched sports events of the year; every year. This year’s viewing rates aren’t released yet, but based on previous figures the estimated number of people watching, amounted to 117M. Due to an unfortunate series of events (i.e. living in the Netherlands, as opposed… Continue reading Superbowl Sunday: wieners, ketchup and Ryan Reynolds..

Marketing Association Amsterdam · Trends

These are the 6 marketing trends of 2016 we believe in

We’ve already seen two full weeks of 2016 pass by. Like everyone else, our writers are also curious as to what the new year has in store, and what topics will become important in marketing. We asked our editors about their opinion; which trend will be big in 2016? Here’s what they said:   Yvette… Continue reading These are the 6 marketing trends of 2016 we believe in