Marketing Association Amsterdam

Alumni Interview: Florence Moorman from Heineken

Thank you for making time to tell us something about your interesting history with the MAA and your experience at Heineken of course. How did you hear of the MAA? I did my Bachelor’s in Maastricht, but I wanted to the Master’s of Marketing in Amsterdam. During college, there was a promotional chat about the… Continue reading Alumni Interview: Florence Moorman from Heineken

Event · Marketing Association Amsterdam

Your Bridge to Success

12 different companies offered students the opportunity to meet with them during presentations, workshops, recruitment lunches, and network drinks. The Amsterdam Recruitment Event, organized for the first time, was a big success for participants and attending companies, as it gave all attendees  the chance to build their bridge to success.   The presentations offered great… Continue reading Your Bridge to Success

Ads · Consumer Behavior · Marketing Association Amsterdam · Music Marketing · Trends

Chat Bots: a New Kind of Marketing Channel?

The chat bot technology is rising and becoming a preferred customer interface. Chat bots are personal assistants designed to simulate conversation (text or voice-based) with human users over the Internet. They have been around for quite a while now, but the quality is becoming better and better through natural language processing and big data analytics.… Continue reading Chat Bots: a New Kind of Marketing Channel?

Ads · Consumer Behavior · Marketing Association Amsterdam · Marketing Theories

Personalization: Isolated in Your Own Bubble

We live in a world where everything you can think of, can be found on the Internet. It should come as no surprise this had led to a problem, also known as the rabbit hole problem. There is so much content available, that the consumer gets lost in it. That’s why companies had to come… Continue reading Personalization: Isolated in Your Own Bubble

Marketing Association Amsterdam

Guest Interview: Jenny Coolen from Jacobs Douwe Egberts

Hello Jenny, thank you for taking the time to speak to our MAA-members, and helping us learn more about Jacobs Douwe Egberts (JDE). For the clueless people among us, could you tell what JDE is? Of course! I’m happy to tell you about JDE. About a year and a half ago we started operating under the… Continue reading Guest Interview: Jenny Coolen from Jacobs Douwe Egberts

Marketing Association Amsterdam

Ugh, Another Valentine’s Day Blog.

Opinions about Valentine’s Day seem to be extremely polarized. Those in relationships cannot pass up the opportunity to embrace the holiday, while those who are single are quick to point out the superficiality of the corporate holiday. I know what you are thinking, another cynical rant about a holiday created for people looking for fulfillment… Continue reading Ugh, Another Valentine’s Day Blog.

Amsterdam · Event

Dare to be Different

PepsiCo, Storymail, and Heineken. The much-anticipated Amsterdam Commercial night hosted three very different companies, each representing their own distinctive brands. All of which demonstrated the ways in which their advertising strategies and campaigns dare to be different. The impressionable and unique Vondelkerk was the perfect location to set the tone for an evening of stimulating… Continue reading Dare to be Different

Marketing Association Amsterdam · Trends · Viral videos

Virtual Reality: just a hype or the future?

Last year, you probably played a game or watched a movie in 3D. But it seems like 3D is already out of date and virtual reality is the next big thing.  The developments around virtual reality are gigantic and the possibilities are endless. For instance, in China it is already possible to pay online with… Continue reading Virtual Reality: just a hype or the future?

Marketing Association Amsterdam · Trends · Viral videos

The Zeeman and the Weddingdress

The weddingdress for only €29,99. If you haven’t heard anything about it, I suggest you have a look at the following commercial: About two weeks ago the first batch of in-house designed wedding dresses by Zeeman became available and unavailable again very quickly: the first 400 pieces sold like champagne at a fashion show. A… Continue reading The Zeeman and the Weddingdress

Amsterdam

Miss Marketing: ”Female consumers are extremely high demanding!”

@Amsterdam Commercial Night – MAA ‘You really have to go!’, said a good study friend of mine in a convincing way. First I was doubting a bit, the location of The Amsterdam Commercial Night was so far away and would it be really interesting what companies had to tell us that Friday evening? Afterwards, I only could laugh a… Continue reading Miss Marketing: ”Female consumers are extremely high demanding!”