Ads · Marketing Association Amsterdam · Viral videos

In your face! Brands in the ad-boxing ring

  Some people humanize brands and say that they have a kind of personality – that they are nice and friendly or more sophisticated, for instance. And, like real humans, brands can actually also like each other… or not! A large percentage of the funniest commercials and ads in history are at the expense of other… Continue reading In your face! Brands in the ad-boxing ring

Marketing Association Amsterdam · Trends

What to think about the new Coke design?

So, Coca-Cola, already uber-present in our lectures, made another move that will probably be analyzed soon in all branding-related courses throughout the Netherlands: the company is introducing a new unifying packaging for Coke and its sub-brands Coke Diet, Coke Zero, and Coca-Cola Life. Their re-packaging is a substantial step within the company’s One Brand strategy,… Continue reading What to think about the new Coke design?

Marketing Association Amsterdam · Music Marketing

Taylor Swift: The Re-Branding Queen

We’ve all heard of Taylor Swift, the singer/songwriter who started as a country starlet and managed to completely crossover and convert into a full-fledged pop superstar with her latest and very successful album 1989. She is the most followed celebrity on Instagram (62.32 million), Twitter (more than 60 million) and has the on-demand music industry… Continue reading Taylor Swift: The Re-Branding Queen

Marketing Association Amsterdam · Marketing Theories · Video Marketing · Viral videos

Superbowl Sunday: wieners, ketchup and Ryan Reynolds..

The 50th Superbowl Sunday… the season finale is one of the most watched sports events of the year; every year. This year’s viewing rates aren’t released yet, but based on previous figures the estimated number of people watching, amounted to 117M. Due to an unfortunate series of events (i.e. living in the Netherlands, as opposed… Continue reading Superbowl Sunday: wieners, ketchup and Ryan Reynolds..

Marketing Association Amsterdam · Trends

Social media 101: A lesson from the master-brands

By: Kim van der Vliet Since the origin of social media, companies have tried to incorporate these platforms into their marketing strategies. As the possibilities and options grew and grew, interaction became a key concept of these strategies. Nowadays, when everything and everyone is online, the trick is not really to BE on social media,… Continue reading Social media 101: A lesson from the master-brands