Marketing Association Amsterdam · Marketing Theories

Colgate Food and Cosmopolitan Yoghurt: Brand Extensions Gone Wrong

Every marketeer has heard of the term brand extension. Extending into a new product line or – category could potentially be very beneficial for the product sales (Aaker, 1990). Some companies have gotten really good at it and make it look so very easy.Just slap your brand name on a new product line or category and… Continue reading Colgate Food and Cosmopolitan Yoghurt: Brand Extensions Gone Wrong