Amsterdam · Event

Dare to be Different

PepsiCo, Storymail, and Heineken. The much-anticipated Amsterdam Commercial night hosted three very different companies, each representing their own distinctive brands. All of which demonstrated the ways in which their advertising strategies and campaigns dare to be different. The impressionable and unique Vondelkerk was the perfect location to set the tone for an evening of stimulating… Continue reading Dare to be Different

Marketing Association Amsterdam · Video Marketing

Why do companies still spend money on TV advertising?

TV commercials are the most common, but also one of the most expensive forms of advertising. They vary from very annoying, like the Zalando delivery boy commercial, to the very funny Bol.com Sinterklaas commercials. Both types seem to work. However, when thinking about all the commercials that have really appealed to you in your whole… Continue reading Why do companies still spend money on TV advertising?

Marketing Association Amsterdam

How to kick-start your Online Marketing Career

The online marketing industry is booming with new developments and new strategies surfacing continuously. More and more jobs are becoming available on the market every day. But how do you prepare yourself for an online marketing job? How do you make sure you stand out in the crowd of wannabe online marketeers? PANGAEA tells us… Continue reading How to kick-start your Online Marketing Career

Marketing Association Amsterdam · Trends · Viral videos

The Zeeman and the Weddingdress

The weddingdress for only €29,99. If you haven’t heard anything about it, I suggest you have a look at the following commercial: About two weeks ago the first batch of in-house designed wedding dresses by Zeeman became available and unavailable again very quickly: the first 400 pieces sold like champagne at a fashion show. A… Continue reading The Zeeman and the Weddingdress

Marketing Association Amsterdam · Trends

These are the 6 marketing trends of 2016 we believe in

We’ve already seen two full weeks of 2016 pass by. Like everyone else, our writers are also curious as to what the new year has in store, and what topics will become important in marketing. We asked our editors about their opinion; which trend will be big in 2016? Here’s what they said:   Yvette… Continue reading These are the 6 marketing trends of 2016 we believe in

Amsterdam · Video Marketing · Viral videos

Viral Video: Jeremy Clarkson & Drone Delivery of the Future

It looks like science fiction. However, Amazon is very serious about their new project: Amazon Prime Air. In their new promo-video Jeremy Clarkson, yes the one from TopGear, reveals the new delivery system of the future; designed to deliver your package to your home in under 30 minutes. With more than 5 million views in less… Continue reading Viral Video: Jeremy Clarkson & Drone Delivery of the Future