Amsterdam · Event

Dare to be Different

PepsiCo, Storymail, and Heineken. The much-anticipated Amsterdam Commercial night hosted three very different companies, each representing their own distinctive brands. All of which demonstrated the ways in which their advertising strategies and campaigns dare to be different. The impressionable and unique Vondelkerk was the perfect location to set the tone for an evening of stimulating… Continue reading Dare to be Different

Ads · Marketing Association Amsterdam · Viral videos

In your face! Brands in the ad-boxing ring

  Some people humanize brands and say that they have a kind of personality – that they are nice and friendly or more sophisticated, for instance. And, like real humans, brands can actually also like each other… or not! A large percentage of the funniest commercials and ads in history are at the expense of other… Continue reading In your face! Brands in the ad-boxing ring

Marketing Association Amsterdam · Trends

These are the 6 marketing trends of 2016 we believe in

We’ve already seen two full weeks of 2016 pass by. Like everyone else, our writers are also curious as to what the new year has in store, and what topics will become important in marketing. We asked our editors about their opinion; which trend will be big in 2016? Here’s what they said:   Yvette… Continue reading These are the 6 marketing trends of 2016 we believe in

Trends

Kromkommer – fights for the rights of veggies

Kromkommer: did you ever hear about it? Yes? Great! No? Not very strange, since this small hip and happening company is only 2 years old. However, they do great business and that’s why I would like to put Kromkommer in the spotlight today. Kromkommer fights against the waste of fruit and vegetables. Nowadays, 5 to… Continue reading Kromkommer – fights for the rights of veggies

Marketing Association Amsterdam

The best ways to get inspired for the greatest marketing ideas…

Since this is my first blog for The Amsterdam Marketing Student, and since we are a (GREAT!) marketing blog, I thought of talking about the most interesting and fun part of the marketing concept: creating marketing ideas. Sometimes, I have the feeling that all people around me, come up with the greatest ideas every day, and that… Continue reading The best ways to get inspired for the greatest marketing ideas…