Ads · Consumer Behavior · Marketing Association Amsterdam · Music Marketing · Trends

Chat Bots: a New Kind of Marketing Channel?

The chat bot technology is rising and becoming a preferred customer interface. Chat bots are personal assistants designed to simulate conversation (text or voice-based) with human users over the Internet. They have been around for quite a while now, but the quality is becoming better and better through natural language processing and big data analytics.… Continue reading Chat Bots: a New Kind of Marketing Channel?

Ads · Consumer Behavior · Marketing Association Amsterdam · Marketing Theories

Personalization: Isolated in Your Own Bubble

We live in a world where everything you can think of, can be found on the Internet. It should come as no surprise this had led to a problem, also known as the rabbit hole problem. There is so much content available, that the consumer gets lost in it. That’s why companies had to come… Continue reading Personalization: Isolated in Your Own Bubble

Marketing Association Amsterdam

Ugh, Another Valentine’s Day Blog.

Opinions about Valentine’s Day seem to be extremely polarized. Those in relationships cannot pass up the opportunity to embrace the holiday, while those who are single are quick to point out the superficiality of the corporate holiday. I know what you are thinking, another cynical rant about a holiday created for people looking for fulfillment… Continue reading Ugh, Another Valentine’s Day Blog.

Marketing Association Amsterdam · Trends · Viral videos

Virtual Reality: just a hype or the future?

Last year, you probably played a game or watched a movie in 3D. But it seems like 3D is already out of date and virtual reality is the next big thing.  The developments around virtual reality are gigantic and the possibilities are endless. For instance, in China it is already possible to pay online with… Continue reading Virtual Reality: just a hype or the future?

Marketing Association Amsterdam · Video Marketing

Why do companies still spend money on TV advertising?

TV commercials are the most common, but also one of the most expensive forms of advertising. They vary from very annoying, like the Zalando delivery boy commercial, to the very funny Bol.com Sinterklaas commercials. Both types seem to work. However, when thinking about all the commercials that have really appealed to you in your whole… Continue reading Why do companies still spend money on TV advertising?

Ads · Marketing Association Amsterdam · Viral videos

In your face! Brands in the ad-boxing ring

  Some people humanize brands and say that they have a kind of personality – that they are nice and friendly or more sophisticated, for instance. And, like real humans, brands can actually also like each other… or not! A large percentage of the funniest commercials and ads in history are at the expense of other… Continue reading In your face! Brands in the ad-boxing ring