Marketing Association Amsterdam · Video Marketing

Why do companies still spend money on TV advertising?

TV commercials are the most common, but also one of the most expensive forms of advertising. They vary from very annoying, like the Zalando delivery boy commercial, to the very funny Bol.com Sinterklaas commercials. Both types seem to work. However, when thinking about all the commercials that have really appealed to you in your whole… Continue reading Why do companies still spend money on TV advertising?

Consumer Behavior · Marketing Theories · Video Marketing

Product placement: the good, the better and the best

Advertisements are everywhere. It’s not an exaggeration when I say that wherever we look, we see ads. Product placement is an awesome example of exactly that: even while giving into our Netflix addiction or while watching your favourite TV show on the actual TV (oldschool, I know), we are getting brainwashed by commerce. Now, product… Continue reading Product placement: the good, the better and the best

Marketing Association Amsterdam · Marketing Theories · Video Marketing · Viral videos

Superbowl Sunday: wieners, ketchup and Ryan Reynolds..

The 50th Superbowl Sunday… the season finale is one of the most watched sports events of the year; every year. This year’s viewing rates aren’t released yet, but based on previous figures the estimated number of people watching, amounted to 117M. Due to an unfortunate series of events (i.e. living in the Netherlands, as opposed… Continue reading Superbowl Sunday: wieners, ketchup and Ryan Reynolds..

Marketing Association Amsterdam · Music Marketing · Video Marketing · Viral videos

Hello, it’s me… and my awesome marketing team

Hello, its me I’ve been wondering if after all these years you’d like to meet To go over, everything They say that time’s supposed to heal ya But I ain’t done much healing Let’s start today with a little anecdote. The inspiration for this blogpost came this weekend, when I played Adele’s ‘Hello’ on the piano. I… Continue reading Hello, it’s me… and my awesome marketing team

Amsterdam · Marketing Association Amsterdam · Trends · Video Marketing

Why your brand should start using Snapchat stories now!

WELCOME! TO TWO-THOUSAND-AND- ohmygod- SIXTEEN! We hope you successfully survived the first full work week of 2016! We start off this new year by looking back at the rise of the white and yellow ghost: Snapchat. 2015 promised to become a big year for Snapchat and its possibilities for marketing. Today we will focus on Snapchat… Continue reading Why your brand should start using Snapchat stories now!

Amsterdam · Video Marketing · Viral videos

Viral Video: Jeremy Clarkson & Drone Delivery of the Future

It looks like science fiction. However, Amazon is very serious about their new project: Amazon Prime Air. In their new promo-video Jeremy Clarkson, yes the one from TopGear, reveals the new delivery system of the future; designed to deliver your package to your home in under 30 minutes. With more than 5 million views in less… Continue reading Viral Video: Jeremy Clarkson & Drone Delivery of the Future

Amsterdam · Video Marketing

Foodsy – the Massive Media Mess

The impact of social media is mind-blowing for quite some time already. I am quite sure that you can all think of a funny or emotional Facebook post, video, request, or complaint that went viral. Within only a few hours, these statements receive loads of likes and comments, everyone having an opinion about it. So… Continue reading Foodsy – the Massive Media Mess