Social Media: A Nightmare or Blessing?

From passengers getting dragged out of an airplane, to a soft drink that solves social issues. This year we have had it all and thanks to the Internet everyone not only knows about it immediately, but also can comment and share their feelings. When such incidents spread widely, it becomes a nightmare for the particular… Continue reading Social Media: A Nightmare or Blessing?


Political Marketing for Populists

Geert Wilders, the leader of the Freedom Party (PVV), is also infamously known as anti-immigration, anti-Islam, and a Eurosceptic. With the disconcerting rise of right-wing populism, the results of the Dutch national election have afforded a sigh of relief for many throughout Europe, and the world. As if Wilders’ popularity in the Netherlands is not… Continue reading Political Marketing for Populists

Ads · Consumer Behavior · Marketing Association Amsterdam · Music Marketing · Trends

Chat Bots: a New Kind of Marketing Channel?

The chat bot technology is rising and becoming a preferred customer interface. Chat bots are personal assistants designed to simulate conversation (text or voice-based) with human users over the Internet. They have been around for quite a while now, but the quality is becoming better and better through natural language processing and big data analytics.… Continue reading Chat Bots: a New Kind of Marketing Channel?

Marketing Association Amsterdam · Trends

Society vs. the Naked Body

When does posting a photo on Instagram cross the line? Is it the perception of the person sharing the images, or is it the perception of the followers? Instagram as you all know is a social media platform where individuals can share images of whatever they like… with some restrictions of course. However, when is… Continue reading Society vs. the Naked Body

Marketing Association Amsterdam · Startups · Trends

From Marketing Students to Exploring the Dutch Entrepreneurship Around the World

We are recent marketing graduates and proud MAA members. Last year, we met each other while organizing the MAA Student Start-Up Battle. We had so much fun organizing this two-day event, that we were a bit disappointed when it ended. We graduated, we are officially no longer students anymore: time for the real adult life! But not for us.. we still… Continue reading From Marketing Students to Exploring the Dutch Entrepreneurship Around the World


‘Matt Sleeps’ experience marketing goes Viral

It would be hard to believe if someone said they haven’t heard about the Matt Hangover Bar yet. The Hangover bar was an initiative by ‘Matt Sleeps’, a mattress company based out of Amsterdam. The initiative not only went viral in The Netherlands, but also in other countries such as the UK. The video about… Continue reading ‘Matt Sleeps’ experience marketing goes Viral