Ads · Consumer Behavior · Marketing Association Amsterdam · Music Marketing · Trends

Chat Bots: a New Kind of Marketing Channel?

The chat bot technology is rising and becoming a preferred customer interface. Chat bots are personal assistants designed to simulate conversation (text or voice-based) with human users over the Internet. They have been around for quite a while now, but the quality is becoming better and better through natural language processing and big data analytics.… Continue reading Chat Bots: a New Kind of Marketing Channel?

Marketing Association Amsterdam · Music Marketing

Taylor Swift: The Re-Branding Queen

We’ve all heard of Taylor Swift, the singer/songwriter who started as a country starlet and managed to completely crossover and convert into a full-fledged pop superstar with her latest and very successful album 1989. She is the most followed celebrity on Instagram (62.32 million), Twitter (more than 60 million) and has the on-demand music industry… Continue reading Taylor Swift: The Re-Branding Queen

Consumer Behavior · Marketing Theories · Music Marketing

Supermarketing: psychological mindgames of supermarkets

We all know it: we go to the supermarket fully planning on finally beginning a healthy life, but somehow you’ve found yourself on the couch again, with a bag of crisps and a life size stash worth of chocolates. How did this happen!? Where did we go wrong? Is our discipline really that embarrassingly low;… Continue reading Supermarketing: psychological mindgames of supermarkets

Marketing Association Amsterdam · Music Marketing · Video Marketing · Viral videos

Hello, it’s me… and my awesome marketing team

Hello, its me I’ve been wondering if after all these years you’d like to meet To go over, everything They say that time’s supposed to heal ya But I ain’t done much healing Let’s start today with a little anecdote. The inspiration for this blogpost came this weekend, when I played Adele’s ‘Hello’ on the piano. I… Continue reading Hello, it’s me… and my awesome marketing team