Ads · Consumer Behavior · Marketing Association Amsterdam · Marketing Theories

Personalization: Isolated in Your Own Bubble

We live in a world where everything you can think of, can be found on the Internet. It should come as no surprise this had led to a problem, also known as the rabbit hole problem. There is so much content available, that the consumer gets lost in it. That’s why companies had to come… Continue reading Personalization: Isolated in Your Own Bubble

Consumer Behavior · Marketing Theories · Video Marketing

Product placement: the good, the better and the best

Advertisements are everywhere. It’s not an exaggeration when I say that wherever we look, we see ads. Product placement is an awesome example of exactly that: even while giving into our Netflix addiction or while watching your favourite TV show on the actual TV (oldschool, I know), we are getting brainwashed by commerce. Now, product… Continue reading Product placement: the good, the better and the best

Marketing Theories

Gender-pricing: Do women really pay more or do smart marketers change the way of thinking?

Dear women, When walking through your drug store of trust, did you ever notice that your pink bottle of aloe vera shaving gel costs way more than the blue men’s version without aloe vera two aisles further? And dear men, Did you ever notice that buying Gucci Guilty (75ml) as a Valentine’s gift for your… Continue reading Gender-pricing: Do women really pay more or do smart marketers change the way of thinking?

Consumer Behavior · Marketing Theories

Looks matter! Product packaging psychology

Looks matter. Don’t worry, I’m not talking about human looks. For the sake of romance it’s probably best to keep believing that personality trumps looks. It does, however, go for product packaging. The truth is that I – the worst chef in the world – could make a completely uneatable dish, and it would still… Continue reading Looks matter! Product packaging psychology

Marketing Association Amsterdam · Marketing Theories

Colgate Food and Cosmopolitan Yoghurt: Brand Extensions Gone Wrong

Every marketeer has heard of the term brand extension. Extending into a new product line or – category could potentially be very beneficial for the product sales (Aaker, 1990). Some companies have gotten really good at it and make it look so very easy.Just slap your brand name on a new product line or category and… Continue reading Colgate Food and Cosmopolitan Yoghurt: Brand Extensions Gone Wrong

Consumer Behavior · Marketing Theories · Music Marketing

Supermarketing: psychological mindgames of supermarkets

We all know it: we go to the supermarket fully planning on finally beginning a healthy life, but somehow you’ve found yourself on the couch again, with a bag of crisps and a life size stash worth of chocolates. How did this happen!? Where did we go wrong? Is our discipline really that embarrassingly low;… Continue reading Supermarketing: psychological mindgames of supermarkets

Marketing Association Amsterdam · Marketing Theories · Video Marketing · Viral videos

Superbowl Sunday: wieners, ketchup and Ryan Reynolds..

The 50th Superbowl Sunday… the season finale is one of the most watched sports events of the year; every year. This year’s viewing rates aren’t released yet, but based on previous figures the estimated number of people watching, amounted to 117M. Due to an unfortunate series of events (i.e. living in the Netherlands, as opposed… Continue reading Superbowl Sunday: wieners, ketchup and Ryan Reynolds..