We live in a world where everything you can think of, can be found on the Internet. It should come as no surprise this had led to a problem, also known as the rabbit hole problem. There is so much content available, that the consumer gets lost in it. That’s why companies had to come… Continue reading Personalization: Isolated in Your Own Bubble
Advertisements are everywhere. It’s not an exaggeration when I say that wherever we look, we see ads. Product placement is an awesome example of exactly that: even while giving into our Netflix addiction or while watching your favourite TV show on the actual TV (oldschool, I know), we are getting brainwashed by commerce. Now, product… Continue reading Product placement: the good, the better and the best
Dear women, When walking through your drug store of trust, did you ever notice that your pink bottle of aloe vera shaving gel costs way more than the blue men’s version without aloe vera two aisles further? And dear men, Did you ever notice that buying Gucci Guilty (75ml) as a Valentine’s gift for your… Continue reading Gender-pricing: Do women really pay more or do smart marketers change the way of thinking?
Looks matter. Don’t worry, I’m not talking about human looks. For the sake of romance it’s probably best to keep believing that personality trumps looks. It does, however, go for product packaging. The truth is that I – the worst chef in the world – could make a completely uneatable dish, and it would still… Continue reading Looks matter! Product packaging psychology
Every marketeer has heard of the term brand extension. Extending into a new product line or – category could potentially be very beneficial for the product sales (Aaker, 1990). Some companies have gotten really good at it and make it look so very easy.Just slap your brand name on a new product line or category and… Continue reading Colgate Food and Cosmopolitan Yoghurt: Brand Extensions Gone Wrong
We all know it: we go to the supermarket fully planning on finally beginning a healthy life, but somehow you’ve found yourself on the couch again, with a bag of crisps and a life size stash worth of chocolates. How did this happen!? Where did we go wrong? Is our discipline really that embarrassingly low;… Continue reading Supermarketing: psychological mindgames of supermarkets
The 50th Superbowl Sunday… the season finale is one of the most watched sports events of the year; every year. This year’s viewing rates aren’t released yet, but based on previous figures the estimated number of people watching, amounted to 117M. Due to an unfortunate series of events (i.e. living in the Netherlands, as opposed… Continue reading Superbowl Sunday: wieners, ketchup and Ryan Reynolds..
Suppose I’d asked you whether the average temperature in Antarctica is higher or lower than -50°C. Do you think this question would influence your estimation of the continent’s average temperature? What if I asked you how many people approximately celebrate their birthday on the same day like you? More or less than 9 million people?… Continue reading Mindf*ck: You are confronted with the anchoring effect every single day!
Last week Nicoline’s “How Marketers Play With Your New Year’s Resolutions” illustrated that marketers can use the symbolic fresh start, that January 1st brings, to their advantage. But why do we make resolutions and why can marketers play into them ever so effectively? Research has been done to understand the psychological drivers of this consumer behavior.… Continue reading New Years Resolutions: trying (and failing) to reach your ideal self
It’s beginning to look a lot like Christmas and I’ve definitely gotten into the holiday spirit! So, yesterday I went to the Christmas market on Museumplein. This is the first year that a Christmas market has been organized at the museum square in Amsterdam. And I can say, it’s a big success! Written by Susanne Deen… Continue reading Merry Branding and Christmas Shopping