Hilti, the global market leader as supplier of construction, arranged a great informal program to get to know the MAA members better. For 50 years they are growing harder than the economy does, because at Hilti they believe in a unique approach. During the boat trip a couple of employees from Hilti explained a bit… Continue reading HILTI meets MAA
Louiza tells us everything about her job at the international music video brand XITE and her history with the MAA. Thank you Louiza for your interesting answers! I think most of us already know about XITE, but for those who don’t, can you tell something more about XITE? XITE is an international music video brand.… Continue reading Alumni Interview: Louiza Voorthuijsen from XITE
Have you ever imagined what Amsterdam would look like without any form of advertising on the streets? Maybe it has crossed my mind, but the scenario seemed to unrealistic to give any further thought. Not for Gilberto Kassab, a former mayor of São Paulo. Due to the exponential growth of advertising in the city and… Continue reading “Advertising Ban: Yay or Nay?”
From passengers getting dragged out of an airplane, to a soft drink that solves social issues. This year we have had it all and thanks to the Internet everyone not only knows about it immediately, but also can comment and share their feelings. When such incidents spread widely, it becomes a nightmare for the particular… Continue reading Social Media: A Nightmare or Blessing?
‘Building a better future’ is one of the main objectives of the company Hilti. The building element in their case literally building as Hilti is the leading company when it comes to supplying products in the construction industry. This B2B company is also a loyal partner of the Marketing Association Amsterdam. But what is Hilti exactly?… Continue reading Hilti: Building a Better Future
The sharing-economy has opened a new door of ways to provide a service. From renting a room provided by people in different cities, to lending items in an area when needed, being able to buy and sell any products online, using your own car as transportation (Uber), and many more platforms online that are constantly… Continue reading Sharing-Economy Platforms: The Future of Travel
Thank you for making time to tell us something about your interesting history with the MAA and your experience at Heineken of course. How did you hear of the MAA? I did my Bachelor’s in Maastricht, but I wanted to the Master’s of Marketing in Amsterdam. During college, there was a promotional chat about the… Continue reading Alumni Interview: Florence Moorman from Heineken
12 different companies offered students the opportunity to meet with them during presentations, workshops, recruitment lunches, and network drinks. The Amsterdam Recruitment Event, organized for the first time, was a big success for participants and attending companies, as it gave all attendees the chance to build their bridge to success. The presentations offered great… Continue reading Your Bridge to Success
Geert Wilders, the leader of the Freedom Party (PVV), is also infamously known as anti-immigration, anti-Islam, and a Eurosceptic. With the disconcerting rise of right-wing populism, the results of the Dutch national election have afforded a sigh of relief for many throughout Europe, and the world. As if Wilders’ popularity in the Netherlands is not… Continue reading Political Marketing for Populists
The chat bot technology is rising and becoming a preferred customer interface. Chat bots are personal assistants designed to simulate conversation (text or voice-based) with human users over the Internet. They have been around for quite a while now, but the quality is becoming better and better through natural language processing and big data analytics.… Continue reading Chat Bots: a New Kind of Marketing Channel?