Amsterdam · Marketing Association Amsterdam · Trends

“Thinking outside the ring”

 

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Finding a place to live in Amsterdam is like finding a needle in a haystack. It’s ridiculously hard and you probably end up paying way too much for a room no bigger than Harry Potters cupboard. That Amsterdam could be a bit overloaded with people, especially tourists, wouldn’t come to you as a surprise. While we should be proud that Amsterdam is so popular, there is also a downside to this.

Maybe you have heard of the latest “Kalverstraat-incidents”. Our emergency number received some calls from people that were in serious danger: Stuck in a shop in the Kalverstraat. While shopping in the Kalverstraat is never a pleasant experience on a Saturday afternoon, you wouldn’t want to find yourself gasping for air in an overloaded H&M would you? To give a more detailed insight in this problem,maa_2 last year there were already 14 million tourists in Amsterdam. I understand that tourists come here and want to enjoy the Amsterdam ambiance and everything, but If I can’t go shopping anymore because of that we have a serious problem!

 

Are we losing Amsterdam to the tourists?

No worries, there is a solution! And this is called “thinking outside of the ring”. Fact: People want to visit Amsterdam. But how can we attract tourists to places outside of the city center? The government tried to come up with a solution. This resulted in the Amsterdam Beach and the Amsterdam towers. If you haven’t heard of these names it is probably because you’re not a tourist. Maybe the name Zandvoort and Muiderslot will sound more familiar to you. And it doesn’t stop there. De Keukenhof is now the Amsterdam Flowers and definitely part of the must-sees in “Mokum”. Okay, so we’re fooling the tourists, who cares? Well, that’s not the only thing happening..

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If we should believe Ger Jaarsma, chairman of the Dutch association of real estate agents , living in Amsterdam-East is going to have a different meaning. To attract more people to places outside of Amsterdam Ger Jaarsma thinks the solution is changing the name Almere to Amsterdam-East. While my friends have always corrected me if I said I lived in Amsterdam (because I happened to live 200 meters from Amsterdam), in a short time everyone could proudly call themselves an “Amsterdammer”.

Tricking the tourists by calling many attraction Amsterdam looks like just a pretty good city marketing strategy. But living in Amsterdam-East gets a different feeling when you’re actually living in Almere. And where does it stop? Are tourists in a couple of years visiting the Amsterdam Stones in Drenthe or floating in the Amsterdam Waters of Giethoorn?  Well, if I can have a little bit of input, could we also then just change the name New York back into New Amsterdam. Maybe the OV-chipcard will also cover that?

Written by Suzanne Bohlander

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