After being sold out one week before the deadline, the Amsterdam Marketing Event 2016 was a big success. This edition’s theme was the Future of Marketing, and discussed was what’s next from different viewpoints. Again, the greatest marketing recruitment event of the year exceeded everyone’s expectations!
From drilling machines to drilling content
Joris Demmers (assistant professor at the University of Amsterdam Business School) opened the event with a brief overview of the origins of Marketing. This led him to highlight the trends and threats Marketing currently faces. A live poll showed that a majority of the AME participants believes that the most important trend is Big Data.
Next up was Nils Boss from Hilti (a leading-edge technology company that operates in the global construction industry) who impressed with his performance, as he entered the stage with his drilling machines and sunglasses on. For him, the trend of Marketing is aligned with Hilti’s main philosophy: focusing on customer content and customer contact in order to fulfill customers’ desires. To meet those desires, they personally ask them about their needs, sell only through self-owned stores and are present on every important exhibition of the construction industry. With this concept Hilti presented itself as an attractive employer to young marketers striving for challenges and new fields to explore.
Afterwards, VICE (once launched as a punk magazine, but has now developed into a leading global youth media company) convinced with its fresh and young firm culture. Rens Verweij, Head of Strategy, showed why VICE is defining the future in music and entertainment. VICE is globally present in 40 countries where curious employees are looking for stories. By using a network of channels in which these stories are exchanged, Vice is able to provide its viewers with the most relevant and exciting content. Particularly interesting is the way Rens explained how they reach their target group: the Millennials. Considering the audience’s mindsets, VICE brings their stories into the world by using the right medium. Rens ended by recommending every young marketer to follow VICE’s mantra: “Let’s try not to be shitty”.
During the coffee and tea break, the participants got their first chance to speak with people from these two companies to gain an even better insight into the company cultures.
Two products you can’t live without
After the first break, MOBGEN (the leading mobile solutions specialist) presented itself as an innovative and global brand. This presentation was especially relevant as the speaker, Zouhair Ouriaghli, got his job by networking at the Amsterdam Marketing Event 2015. Zouhair showed the benefits of MOBGEN’s focus on building a long-term relationship with their customers. It can be said that MOBGEN represented itself as an attractive future employer by putting a high emphasis on innovation.
“Hearing that one of the speakers found a job through the Amsterdam Marketing Event really gives me the confidence to find a job myself!”
In the very last presentation Paulien Streater and Saida Bou Chamach explained why Nespresso is more than just George Clooney. The Armani of the coffee industry is recognized for its ultimate coffee experience worldwide. But how does Nespresso achieve this exclusive market position? Of course, the answer is quality, but it is not only their excellent choice of coffee farmers and innovatively designed coffee machines. By offering a high variety of capsules and the option to recycle, Nespresso fits every customer’s needs and aims to meet the expectations of the Millennials, as they strive for individualism.
The following lunch break enabled the participants to speak with speakers to find out more about job opportunities and if the companies fit their expectations. Moreover, Walters People gave participants the chance to have their CVs checked and offered valuable tips. A few lucky participants were invited to recruitment lunches with HelloFresh and Henkel.
“The recruitment lunch gave me the opportunity to get an excellent insight
into what it’s like to work at HelloFresh!”
How good of a marketer are you?
The afternoon was full of interesting workshops. Leading Talent, FrieslandCampina, L’Oréal, Henkel and Dorst & Lesser offered various case studies for students to work on. From Leading Talent asking the participants to work on their personal branding, to FrieslandCampina challenging their participants to come up with an innovative product idea for 2020.
“The workshops enabled me to become more familiar with the company and to
interact with the recruiters!”
The day ended with networking drinks, giving us a great chance to review the day and thank the Amsterdam Marketing Event committee for their excellent work. All in all, it can be said that this event achieved all of its goals of offering insights into interesting and future oriented companies to students that are looking for an internship or a graduate position by connecting Master’s and last year Bachelor students to the recruiters of these companies.
We are looking forward to welcoming you to the Amsterdam Marketing Event 2017!
Written by Meike Behrens