Marketing Association Amsterdam

1001 newsletters and 0 read: what’s going wrong ?

Newsletters…: as a result of the subscriptions we have, the webshops we order from, the free internet we use in coffeeshops, the schools we looked at, and YES also from the MAA etc. etc., we receive grave quantities of them. But do you ever read them, or think that they’ve given you indispensible information? Jamy Daly wrote about why most of these newsletters fail at getting and keeping our attention. Newsletters are supposed to keep us involved, so something is going very wrong here. Check it out at GetVero  !!


Written by: Susanne ten Brink
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